For a branding project in my senior graphic design class, I partnered with my classmate, Stephen Kimpson, to rebrand an existing music festival in Idaho called Forever Forest. This festival is special because it requires attendees to camp near the site. Also, the site is changed every year and is not announced until a week before. It features many local bands of the EDM and indie genres. We wanted to take on something as unique as this little festival and help it rival other festivals.
Overview
Forever Forest is not your average EDM music festival…we provide the element of surprise. Forever Forest is for the outdoor lover and wayfarer who wishes to explore new places. For those who love spontaneity, adventure, and wish to be thrown into the wilderness (along with some amazing music), look no further…
Project Goals
“We wanted to rebrand a current (yet very small) music festival called “Forever Forest” held in Idaho once a year. This festival features out-of-state as well as local artists within the electronic and indie genres. This festival is unique because the location is not announced until a week before the festival begins, and music is played from dusk till dawn. At the moment, the festival’s social media presence, advertising, and brand identity is very weak. Our goal is to elevate this brand to its potential of competing with larger and more popular and established festivals.”
— CLARA & STEPHEN
Research & Demographics
Demographic Persona: The Millennial Festival-Goer
Age
- 18–34 years old
- 14.7 million festival-goers are in this age group
- 50% of festival-goers are of the Millennial generation
Gender
- 51% female
- 49% male
Ethnicity
- Overall diverse in ethnicity
Media
- Highly engaged with social media
- 42% more likely to post on social media
- 69% rely on their friends for festival information
Competitors
Snowglobe
South Lake Tahoe, California
Alison Wonderland, ODESZA, Zedd
Treefort
Boise, Idaho
Andrew W.K., Princess Nokia, Vince Staples
Sasquatch
Gorge Amphitheater, Washington
Twentyone Pilots, Frank Ocean
Sketches
Logos & Branding
Primary logo – Square
Secondary logo – Long
Tertiary Logo
Typography
Color Scheme
Animal Categories
Mailing Card & Wristband
This is the card that would be sent to festival-goers who bought general admission tickets. It is a tri-fold card in a sealed envelope and the wristband with the person’s registration number stamped on the back. There are four versions of each for participants to feel that they’ve received a more specialized, personal card.
Letterhead & Business Card
This is the official mail of the festival to be used for legal or important information.
Posters
Signage
Mobile App
VIP
